Social media and Social Networks

By
Lohash Lakra

In an era where the Internet or the World Wide Web has become the predominant access point for international communications and a gateway to an unlimited database of information, the world is gradually evolving into a global village. And this global village includes business which is Competitive, Risky, and difficult. It’s not only business but a war going on to maximise profit through any means possible – Innovation, Grab Markets, Competitive prices, Quality etc.
IT has been playing and also would play bigger role in business and its Functions in the coming future. Internet as a Backbone of IT has Databases, Networks, Users, Information, Business and Personal Information- which is being now handled by the new concepts like Social networking and Knowledge Management Systems. The only way of survival seems to be utilizing knowledge in every possible way and turning them into profits.

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The Brand known as Richard Branson

By Chirag Jain

Your business is not unique, but you are. This is best exemplified by Richard Branson, the maverick and flamboyant chairman and founder of the Virgin Group. Few people in the world would remember the different subsidiaries of his conglomerate or remember many of the businesses Virgin is in, but all remember the strong brand that Richard Branson meticulously created along over 35 years.


Richard Branson's personal brand of fun risk taking and exciting ventures that shake up industries is found across his business successes and failures.

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Sex Sells

"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true, valid and persuasive. "-David Ogilvy

Sexuality is a feeling that everyone experiences. It is the basic source of reproduction on this planet. A basic human need. And that is why, it's been used in advertisements on such a large scale, and some of the most successful campaigns thrive on sexual appeal.

Let us focus on two popular biscuit brands  Sunfeast Dream Cream biscuits and Parle Hide n Seek Milano . Sunfeast uses Shahrukh Khan to endorse their biscuits whereas Milano has Hrithik Roshan as their band ambassador. Sunfeast projects their biscuits as a product for the kids, something which a child would rather enjoy having. Whereas Milano projects their brand as a biscuit that even adults enjoy and enjoy it as much as they enjoy sexuality. The advertisements of the above two brands, give a completely different perspective to a biscuit. The use of sexual appeal is what that leads to this difference.

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Importance Of Legacy

By Sonali Banerjee

Every man on this earth aspires to be remembered, even after his death. Being remembered after death lends immortality to a person. Leaving behind a legacy can be viewed as way to achieve such immortality. First and foremost, we need to understand the fundamental aspects of leaving a legacy. According to management guru Browney Ritchie, the fundamental areas concerning leaving a legacy are: a life well lived, principles to live by, importance of a spiritual legacy and an impact legacy, and lastly financial legacy. Great leaders like, Abraham Lincoln who freed the slaves, FDR who saw everyone through the great depression, Martin Luther king Jr. who left us a legacy to pursue the dream of racial equality, they all are remembered and revered even today, after decades of their demise, because of the golden legacy they left behind.

Recently the news dominating newspapers and business magazines everywhere is that of Tatas looking for a new successor to the maverick Mr. Ratan Tata. Also Infosys is looking for its new CEO. Consider the case of Tata’s and we can trace a rich and powerful legacy behind.

At the helm of the Tata’s has always been a Tata except once. This leads us to question as to whether when it comes carrying forward a great name, should lineage be a deciding factor or capability. Sticking to the example of Tata’s, it is a great responsibility of the retiring leader to ensure that he leaves behind a successor who is both capable of handling the tough job and also realizes the importance of everything. Looking for just capability might end up with a non-Tata as the next head and finding someone who realizes the importance of the Tata name and sees himself as a part of it might result in a Tata heading the company even though he may not be that capable. In such a situation it is important to note that etching a place in people’s minds and maintaining it goes much beyond just the name factor.

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