Sex Sells

"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true, valid and persuasive. "-David Ogilvy

Sexuality is a feeling that everyone experiences. It is the basic source of reproduction on this planet. A basic human need. And that is why, it's been used in advertisements on such a large scale, and some of the most successful campaigns thrive on sexual appeal.

Let us focus on two popular biscuit brands  Sunfeast Dream Cream biscuits and Parle Hide n Seek Milano . Sunfeast uses Shahrukh Khan to endorse their biscuits whereas Milano has Hrithik Roshan as their band ambassador. Sunfeast projects their biscuits as a product for the kids, something which a child would rather enjoy having. Whereas Milano projects their brand as a biscuit that even adults enjoy and enjoy it as much as they enjoy sexuality. The advertisements of the above two brands, give a completely different perspective to a biscuit. The use of sexual appeal is what that leads to this difference.

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Importance Of Legacy

By Sonali Banerjee

Every man on this earth aspires to be remembered, even after his death. Being remembered after death lends immortality to a person. Leaving behind a legacy can be viewed as way to achieve such immortality. First and foremost, we need to understand the fundamental aspects of leaving a legacy. According to management guru Browney Ritchie, the fundamental areas concerning leaving a legacy are: a life well lived, principles to live by, importance of a spiritual legacy and an impact legacy, and lastly financial legacy. Great leaders like, Abraham Lincoln who freed the slaves, FDR who saw everyone through the great depression, Martin Luther king Jr. who left us a legacy to pursue the dream of racial equality, they all are remembered and revered even today, after decades of their demise, because of the golden legacy they left behind.

Recently the news dominating newspapers and business magazines everywhere is that of Tatas looking for a new successor to the maverick Mr. Ratan Tata. Also Infosys is looking for its new CEO. Consider the case of Tata’s and we can trace a rich and powerful legacy behind.

At the helm of the Tata’s has always been a Tata except once. This leads us to question as to whether when it comes carrying forward a great name, should lineage be a deciding factor or capability. Sticking to the example of Tata’s, it is a great responsibility of the retiring leader to ensure that he leaves behind a successor who is both capable of handling the tough job and also realizes the importance of everything. Looking for just capability might end up with a non-Tata as the next head and finding someone who realizes the importance of the Tata name and sees himself as a part of it might result in a Tata heading the company even though he may not be that capable. In such a situation it is important to note that etching a place in people’s minds and maintaining it goes much beyond just the name factor.

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Organizing Team '10-2011:

MIC proudly presents to you its Organizing Team for the academic season 2010-11:

•  Chirag Jain
•  Harshit Takkar
•  Sanyam gupta
•  Shreya Banerjee
•  Sonali Banerjee
•  Vasudha Arora
•  Vayam Sood
•  Vishakha Khemka
•  Yakeen Agarwala

Wait list :

•  Akshay Bhanot
•  Sourabh Chauhan
•  Rohan Bansal
•  Mayank Goel
•  Saloni Mehrotra

Shortlisted Candidates

MANAGEMENT INTERACTION CELL

The following students have been short listed for the round of group discussions:Students are requested to report outside Room No. 204 on their respective days at 2:30pm

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