Logonomics : Results and Report

‘LOGONOMICS- Discover Your LQ’, has left us all at Team MIC, to say the least, proud and grinning from ear to ear.

It was a ‘never seen before’ like event in more ways than one.
Not only was this the first ever online competition ever to be organized in the history of Delhi University, but also the response received by it was unprecedented with entries pouring in from all over the city including DU, IITs, IP University, DCE etc.
It was heartening to see logonomics become a kind of new language amongst all the students as during the span of the whole event, in every nook and corner of the college, all one could hear was whisperings about someone’s rising popularity or someone brooding over his dipping vote share.
And all this popularity, mind you, was respect to their entries and votes garnered on facebook!

Round 1: P4L


Our round one of ‘Product for Logo’ was an innovative concept and generated the maximum buzz.
Participants had to choose one logo from the list of ten logos provided by us and give it a completely new dimension and identity. They had to do this by suggesting a new product, tagline and give a description of the product.
The sent in entries were first shortlisted and interesting ones were put online. With all entries coming up with brilliant new ideas, short listing the entries was the toughest job which the team had to face. But adding a lighter side to this tough job were entries like ‘The Second Bite’ sent by Udit Goel ,Sri Venkateshwara College and Preeti Dogra ,KMV; who craftily adopted the Apple Logo for their entry, or the product sent in by Basant Goyal and Jigeesha Nayyar ( both from SSCBS) who used the Reliance logo for a completely new product ‘Asseline’, a nourishing cream! The entries which gathered the maximum number of votes online in the form of likes would proceed for the second round.
This created such a buzz amongst all the participants that the number of votes gained by each entry was a matter of lengthy, heated discussions and garnering votes the latest task. With this round, the creative marketing (and convincing) strategies of students came to fore as everybody was on a veritable drive to earn the maximum number of votes.
Participants did not leave any opportunity to flood the facebook wall and update their status messages with the link of their product.

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Logonomics : Round II

We thank all the students for the HUGE response to the event: Logonomics - Test Your LQ!
It was a first of its kind event in the history of Delhi University and others, and we were flooded with hundreds of entries from colleges all over Delhi University, IP University, IITs and others!

After three days of the crazy phenomenon of online voting, followed by lot of discussions, agreements and disagreements for the Wild Card entries,
we finally present to you the teams shortlisted for Round 2 :

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LOGONOMICS !

First ever 'ONLINE' competition in the history of Delhi University!


Round 1:

Choose a LOGO(or Brand Mascot) from among the 10 given logos (at the bottom of the post)
For that logo,  give a NEW

o    PRODUCT NAME

o    TAGLINE  , and

o    A brief PRODUCT DESCRIPTION.

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LOGONOMICS-Rules

• Participants have to choose ONE logo from the given Logos.  
• Competition is open for all college students.
  Round 1 is online, and Round 2 will take place in SSCBS, DU.
• Participation in teams of 2 only.
  A student can make only one team and send his/her entry for  1 product only.
• The mail should be sent to mic.cbs@gmail.com only with the subject line "Logonomics".
  Deadline for entering the competition is   5pm, Wednesday, 15th September, 2010.
• Only the likes on original post will be counted and not the likes on comments. (On Facebook)
• In case of tie in the number of likes, the number of comments will be considered. (Excluding the participant’s comments and each person’s comment will be counted only once).
• The results will be displayed on the blog and MIC Facebook page
  http://www.facebook.com/pages/MIC-Management-Interaction-Cell/121134017938894 ,
  so keep visiting it for any new updates.
• The decision of the judges and organizers of the event will be final and binding.

Social media and Social Networks

By
Lohash Lakra

In an era where the Internet or the World Wide Web has become the predominant access point for international communications and a gateway to an unlimited database of information, the world is gradually evolving into a global village. And this global village includes business which is Competitive, Risky, and difficult. It’s not only business but a war going on to maximise profit through any means possible – Innovation, Grab Markets, Competitive prices, Quality etc.
IT has been playing and also would play bigger role in business and its Functions in the coming future. Internet as a Backbone of IT has Databases, Networks, Users, Information, Business and Personal Information- which is being now handled by the new concepts like Social networking and Knowledge Management Systems. The only way of survival seems to be utilizing knowledge in every possible way and turning them into profits.

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The Brand known as Richard Branson

By Chirag Jain

Your business is not unique, but you are. This is best exemplified by Richard Branson, the maverick and flamboyant chairman and founder of the Virgin Group. Few people in the world would remember the different subsidiaries of his conglomerate or remember many of the businesses Virgin is in, but all remember the strong brand that Richard Branson meticulously created along over 35 years.


Richard Branson's personal brand of fun risk taking and exciting ventures that shake up industries is found across his business successes and failures.

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