Uncle Sam cries "Who moved My Cheese"'

By
Sonali Banerjee

“Work harder or it will be outsourced to a guy sitting in Bangalore” is what parents, not to mention the President himself, tell their kids in U.S. and quite rightly so, as is evident from the uproar outsourcing created in the US Parliament recently.

Recently, international news was dominated by the US Anti-Outsourcing Bill. The bill, which was proposed and staunchly supported by President Barack Obama himself, proposed that the companies in US which outsource their jobs to other countries were to be taxed extra. It could be seen as a form of negative incentive where companies would have to cut their outsourcing and thereby create or secure jobs for fellow American citizens. Obama presented this bill with a view to boost employment in US, which is yet recover from the hangover of the 2008 demonic recession, and lobbied hard to put an end to the tax breaks enjoyed by all the outsourcing firms. This came soon after the Nasscom delegation representing the crème de-la crème of the IT sector visited the United States.

This proposed idea created quite an atmosphere of tension and uncertainty in India Inc. which holds more than 50 percent of the global outsourcing market. Although it was expressed by Obama that the bill was not aimed at India but applied to all countries equally, none the less,it cannot be denied that the repercussions would have been strongest for our country. It was strongly opposed by the corporate sector and was not very well received by the government as well. Finance Minister Dr. Pranab Mukherjee expressed his disapproval of the bill and went on to state, even in the international media, that “such protectionist moves were unacceptable.”

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Whether IT may bring sustainable competitive advantage for organizations?

By
Lohash Lakra

These days IT is crucial to the majority of businesses. Almost all companies use IT to some extent, making it important for employees to have proficient knowledge in the area. It is not longer just IT jobs where staff needs a good knowledge of IT. Almost all office based jobs are now almost entirely based around computers and IT.
IT can be complex, especially in businesses that use it to a large degree, and as with all technologies there will be things that go wrong.

According to Porter: -

A value chain is a chain of activities for a firm operating in a specific industry. The business unit is the appropriate level for construction of a value chain, not the divisional level or corporate level. Products pass through all activities of the chain in order, and at each activity the product gains some value. The chain of activities gives the products more added value than the sum of added values of all activities. It is important not to mix the concept of the value chain with the
costs occurring throughout the activities.

The five forces model should be used at the line-of-business industry level; it is not designed to be used at the industry group or industry sector level. An industry is defined at a lower, more basic level: a market in which similar or closely related products and/or services are sold to buyers. Porter makes clear that for diversified companies, the first fundamental issue in corporate strategy is the selection of industries (lines of business) in which the company should compete; and each line of business should develop its own, industry-specific, five forces
analysis.

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Logonomics : Results and Report

‘LOGONOMICS- Discover Your LQ’, has left us all at Team MIC, to say the least, proud and grinning from ear to ear.

It was a ‘never seen before’ like event in more ways than one.
Not only was this the first ever online competition ever to be organized in the history of Delhi University, but also the response received by it was unprecedented with entries pouring in from all over the city including DU, IITs, IP University, DCE etc.
It was heartening to see logonomics become a kind of new language amongst all the students as during the span of the whole event, in every nook and corner of the college, all one could hear was whisperings about someone’s rising popularity or someone brooding over his dipping vote share.
And all this popularity, mind you, was respect to their entries and votes garnered on facebook!

Round 1: P4L


Our round one of ‘Product for Logo’ was an innovative concept and generated the maximum buzz.
Participants had to choose one logo from the list of ten logos provided by us and give it a completely new dimension and identity. They had to do this by suggesting a new product, tagline and give a description of the product.
The sent in entries were first shortlisted and interesting ones were put online. With all entries coming up with brilliant new ideas, short listing the entries was the toughest job which the team had to face. But adding a lighter side to this tough job were entries like ‘The Second Bite’ sent by Udit Goel ,Sri Venkateshwara College and Preeti Dogra ,KMV; who craftily adopted the Apple Logo for their entry, or the product sent in by Basant Goyal and Jigeesha Nayyar ( both from SSCBS) who used the Reliance logo for a completely new product ‘Asseline’, a nourishing cream! The entries which gathered the maximum number of votes online in the form of likes would proceed for the second round.
This created such a buzz amongst all the participants that the number of votes gained by each entry was a matter of lengthy, heated discussions and garnering votes the latest task. With this round, the creative marketing (and convincing) strategies of students came to fore as everybody was on a veritable drive to earn the maximum number of votes.
Participants did not leave any opportunity to flood the facebook wall and update their status messages with the link of their product.

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Logonomics : Round II

We thank all the students for the HUGE response to the event: Logonomics - Test Your LQ!
It was a first of its kind event in the history of Delhi University and others, and we were flooded with hundreds of entries from colleges all over Delhi University, IP University, IITs and others!

After three days of the crazy phenomenon of online voting, followed by lot of discussions, agreements and disagreements for the Wild Card entries,
we finally present to you the teams shortlisted for Round 2 :

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